The value of the brand is everything to do with the emotional experience and association between it and its consumers. 

The Roost Factory was founded with the optic of reconnecting brands with their consumers where the brands are experienced; trackside and in the garages of hundreds of thousands of passionate people across North America. With the surging of large online retail, consumers actions are happening more and more behind a screen. 

While the brands are buried in digital catalogues differentiated more and more by price, the Roost Factory recognized an opportunity to reconnect with the consumer by offering an OUTSTANDING experience where they spend most of their time chasing their passion; where they ride.