The Roost Factory is spearheaded by our pioneer and commander-in-chief, Mark Rivers. With a strong team of passionate innovators and change agents from this sport and the business world; The Roost Factory is our response to an industry where amateur racing needed to be reconnected with brands.


Our Sponsorship Program was born out of a need

Our commitment as an organization is to recognize and support the two people that prop-up and fund this sport; Mom and Dad. The Roost Factory Sponsorship and Crew Chief Programs have been born out of this commitment; to offset the rising costs of our physically and financially demanding passion. We understand what it takes to participate in this sport. We equally understand what it takes to become an elite athlete. What we know better than anyone else, is that this community of awesome tight knit, hardworking individuals deserves recognition, rewards, kickbacks, and even the ability to break even.

If you are looking to offset the costs of your hobby, we can help you.

If your dream is to own and operate your very own race team, we can help you.

If you have an awesome kid(s) who’s dream is to become one of the top 1%, we have the roadmap to fast-track his/her success.


It is often said that the history of Hoosier Racing Tire is “one of an American Dream come true.” Two young Indiana entrepreneurs with a passion turned their visions of a tire specifically designed for racing into a reality.

It all began in the 1950’s when Bob Newton jumped into the drivers seat and began his career on the small asphalt tracks of northern Indiana. Stock car racing started its own life in the days of Prohibition as “runners” raced their cars filled with moonshine across the countryside. The runners soon began spending their free time racing other runners for bragging rights and eventually cash! The National Association for Stock Car Auto Racing (NASCAR) was formed in 1948 to give conformity to the multiple racing leagues that popped up around the US and their rules.

Bob Newton, like many of his competitors, wanted to go faster, corner harder and have the traction when and where he needed it. The street tires that were used during those days had limited size options, hard tread compounds and couldn’t live up to the racers hunger for more. Bob’s dreams for a lighter, softer compound tire specifically designed for racing began. In 1957 Bob and his very supportive wife Joyce began producing their very own race tires by re-treading street tires with softer compounds. The Newton’s chose the name Hoosier name to honour Bob’s racing roots on the short tracks of the Midwest.  The iconic purple colour that embodies the Hoosier Tire brand today came from Bob’s #4 racecar itself!

Working out of an old abandoned horse barn in South Bend, Indiana the Newton’s determination and passion was being noticed by friends, family, racers and the growing stock car fan base. In 1985 the Newton’s brought production under their own roof and began the rapid growth of their facilities. In 1988 Hoosier Tire jumped into the NASCAR Winston Cup Series (currently Monster Energy). In that first year Hoosier claimed nine victories and took the win at the Daytona 500. Since then Hoosier has claimed thousands of podium finishes across North America and many others across the seas! Hoosier has gained a reputation for developing and manufacturing the world’s best racing tires and for being a company with a true passion for racing!


In 2018, Hoosier Racing Tire brought a new level of excitement to the offered scene with the debut of its offroad tires. With incredible influx of positive reviews both from professional and amateur levels, we began to see what we had known all along. Hoosier Offroad Tires are simply the best on the market. 

Late summer of 2018, our commander-in-chief, Mark Rivers, found himself not just dipping his toes into the waters of motorsports but LEAPING full speed into the dusty, adrenaline filled river that is the world of offroad racing. Mark was in pursuit of another business opportunity that took him to the Kenda Northeast 24 Hour Challenge in New York. Mark was immersed into a world he had only a small experience with in the past. While there, Mark noticed two things; this multi-million dollar industry is funded by two people, Mom and Dad; and very little is actually being done to show them support in return. Although we idolize the 1% for their talent, efforts and abilities the entire sport is sustained by the participation and involvement of the grassroots racer who receives virtually nothing for their efforts and abilities. 

The Roost Factory began to take shape as Mark pitched his untraditional and thought provoking ideas and plans to Hoosier Racing. Mark’s passion, business model, and team gave Hoosier Racing Tire the confidence they needed to break rank on 50 years of their traditional distribution model. Hoosier Racing Tire embraced The Roost Factory’s commitment to grassroots racing, trackside support and innovative programs. With Hoosier Racing Tire’s own heritage of grassroots racing, it only made sense to partner with a company that embodied and upheld those same beliefs. 

The rest, as they say, is history!