In 2018, Hoosier Racing Tire brought a new level of excitement to the offered scene with the debut of its offroad tires. With incredible influx of positive reviews both from professional and amateur levels, we began to see what we had known all along. Hoosier Offroad Tires are simply the best on the market.
Late summer of 2018, our commander-in-chief, Mark Rivers, found himself not just dipping his toes into the waters of motorsports but LEAPING full speed into the dusty, adrenaline filled river that is the world of offroad racing. Mark was in pursuit of another business opportunity that took him to the Kenda Northeast 24 Hour Challenge in New York. Mark was immersed into a world he had only a small experience with in the past. While there, Mark noticed two things; this multi-million dollar industry is funded by two people, Mom and Dad; and very little is actually being done to show them support in return. Although we idolize the 1% for their talent, efforts and abilities the entire sport is sustained by the participation and involvement of the grassroots racer who receives virtually nothing for their efforts and abilities.
The Roost Factory began to take shape as Mark pitched his untraditional and thought provoking ideas and plans to Hoosier Racing. Mark’s passion, business model, and team gave Hoosier Racing Tire the confidence they needed to break rank on 50 years of their traditional distribution model. Hoosier Racing Tire embraced The Roost Factory’s commitment to grassroots racing, trackside support and innovative programs. With Hoosier Racing Tire’s own heritage of grassroots racing, it only made sense to partner with a company that embodied and upheld those same beliefs.
The rest, as they say, is history!